Employee motivation - a strategic tool for employee retention special reference with it industry, Coimbatore

Motivation is the ultimate test of effectiveness of industrial and business organization because it is directly related to the result achieved. Motivation of employees cuts across all topics and principles of industrial psychology. Work motivation of employees in each organization performance which determine the national economy. In order to bring about and maintain motivation at men at work in organization a suitable basic approach and service of action which emanate from that approach is required on the part of management. An Employee motivation can improve the employee job satisfaction and employee value proposition also.

A systematic and scientific study of real issue or problem, intended to resolve the problem with application of management concept and skills are named as a project. The study can deal with a minor or major issue in a division or an organization. The study highlighted so many factors which will help to motivate the employees. The study was conducted among 150 employees and collected information through structured questionnaire. The study helps to finding factors which has related with employees motivation because it has impact on employees’ retention in the organization. The problem can be forming any discipline of management. The indispensable requirement of a study is that it should impose scientific collection, analysis and interpretation of data leading to valid conclusion. In this study i used Ghi square, Anova statistical tools to measure the Employee motivation level.