The investor plays a very important role in the stock market because of their big share of savings in the country. The Regulators of the stock market never can ignore the behavior of individual investor. This study aims to understand the behavior of individual investor in stock market, specifically their attitude and perception with respect to the stock market. A survey is conducted to collect data relating to the above subject. Respondents were classified into different categories like income, profession, education status, sex and age. Primary data is collected from a sample of 150 investors of Mysore City, Karnataka, India. The study also attempts to find the factors affecting the investment behavior of individual investors such as their awareness level, duration of investment etc.
Investors Behavior, Stock Market, Attitude, Perception, Awareness Level
