Problems of apple industry in J&K with sepecial refrence to sopore town

Kashmir apple has lived up to its reputation for being one of the choicest-fruits, Kashmir has for long been considered the home of apples. Hundred and ten varieties of apple are found in Jammu and Kashmir. The chief varieties of apple are found in Jammu and Kashmir. The chief varieties being Delicious, American, Ambri, Moharaji, Kesari, Hazaratbali. However Ambri or Amri is the most popular and ahs a large round red and while sweet fruit, ripening in October and keeping its condition for a long time. This variety attracts maximum consumer's attraction due to its sweetness and handsome appearance. Therefore this paper is an attempt to find out the problems faced by apple industry in sopore town. This paper is divided into three parts. Part one represents introduction, research methodology and objectives of the study. Part two review the problems in apple industry in J&K. The analysis in this paper is qualitative as well as quantitative. This study is based on information obtained from primary sources which includes one hundred customers of J&K apple fruit growers in Kashmir. Final and third part includes findings of the study.