Impact of corporate social responsibility on corporate reputation: Indian scenario

CSR has been outlined as voluntarily additional legal duties of organisation to serve environment and community. This voluntarily actions of corporate help them to develop reputation in forms of brand loyalty and good image in the mindset of consumers. The present study examines how corporate social responsibility (CSR) is related to the reputation of Indian business. Perceptual data on CSR towards business reputation were collected from 100 rational consumers through primary data questionnaire survey. Hard data on financial performance (FP) of the companies were obtained from secondary sources. A questionnaire for assessing CSR was developed with respect to most important stakeholder – Customers. A composite measure of CSR was obtained by aggregating survey questionnaire. The study confirms that socially responsible firm maintains ethics and earns reputation which improves financial performance.