HRD by Ethics a contemplative persuasion towards Employer Brand Sustainability

A country which follows the ideology of “surve bhavantu sukhinah”(may every be happy) and having criminal involvement then how it can be possible to acclaims its ideology if people are victims of corporate criminal behaviours. As it is always common and innocents people who suffers from unethical activities of corporations. Crimes are not result of an overnight work but in fact it's the result of gingerly approach of human resource of an organization. They (Humans) initially like ‘Phytovorous’ and moderately become dangerous ‘Cannibalistic’. A reference of Enron of India-Satyam Fraud of 2009 is also explained with regards to how this step-by-step give birth to a scandal. How Ethic as a panacea work to develop an ethical culture to detect & wipe-out debris from the organisation. This is a descriptive study and the information drawn from secondary sources. This paper is explaining how this un-ethicality can be minimised through HRD by ethic and how an ethical value-based ecosystem will result in curtailing the fraudulent tendency of humans in organisation. Further it conveys the motives behind the fraudulent tendency in HR and how HRD by ethics can miniaturize this un-ethicality. How value-based ethical culture motivates human resource to follow the rule-based system by heart. “HRD by ethics will corollary in ethical human resources which will resultantly develop an ethical organisation which leads to enhance employer branding and finally enrich organisational sustainability”.

The paper suggested the ECTM (Ethical Compliance and Testing Mechanism) of Human Resource reporting system because implementation of ethics should be supported by a proper testing and reporting mechanism. This ECTM can be the basis of further studies and parameters of ECTM.