1MBA, (FIII), (Ph. D) Full Time Research Scholar, Karpagam Academy of Higher Education, Coimbatore
2Associate Professor, Dept of Commerce and Management, Karpagam Academy of Higher Education, Coimbator
Online published on 22 June, 2018.
The article proposes a clear action agenda for insurers and lists specific imperatives for each of its element. It suggests that insurers should define digital goal, adapt a digital mindset, inculcate right capabilities within their organisations and accelerate their current digital efforts to benefit from this digital opportunity.
