International Journal in Management & Social Science
  • Year: 2015
  • Volume: 3
  • Issue: 11

Swot analysis for online insurance India

  • Author:
  • S. Subashini1, R. Velmurgan2
  • Total Page Count: 11
  • Page Number: 276 to 286

1MBA, (FIII), (Ph. D) Full Time Research Scholar, Karpagam Academy of Higher Education, Coimbatore

2Associate Professor, Dept of Commerce and Management, Karpagam Academy of Higher Education, Coimbator

Online published on 22 June, 2018.

Abstract

The article proposes a clear action agenda for insurers and lists specific imperatives for each of its element. It suggests that insurers should define digital goal, adapt a digital mindset, inculcate right capabilities within their organisations and accelerate their current digital efforts to benefit from this digital opportunity.