Impact of stress on productivity of employees in insurance sector-Dakshina Kannada District

Daily inconveniences affect people indiscriminately. Most of these inconveniences-such as misplacing things, being late to an important date, feeling as if there is too little time to accomplish all that is required-may seem trivial. However, if these inconveniences accumulate, then they may cause an individual to experience severe stress. People use the term stress to describe the feeling they have when it all seems too much, when they are overloaded and don't feel that they are able to meet all the demands placed upon them. During the past few decades, the insurance sector have under gone rapid and striking changes like policy changes due to globalisation, liberalisation, introduction of new technologies, etc. Due to these changes, the employees in the insurance sector are experiencing a high level of stress. The advent of technological revolution in all walks of life coupled with globalisation, privatisation policies has drastically changed conventional patterns in all sectors. So much so, today the achievement of targets/policies placed on the employees by the management adds to the increase in the stress level of the employees. Hence, there is a need for employees to sustain in this era of cut-throat competition. Recognising the need to innovate, many insurance employees and agents have started to establish their online presence adding to client satisfaction and comfort. The present paper is an attempt to investigate the sources of workplace stressors and their impact on the productivity of employees in the Insurance sector in the area of Dakshina Kannada district.