E-Loyalty and E-Satisfaction of E-Commerce

With the introduction of E-commerce and on-line consumer shopping trends the importance of building and maintain E-loyalty in electronic market places has come into picture in marketing theory and practice. Managing customer trust, satisfaction and loyalty attitudes of E-commerce services is very important for the long-term growth of businesses. As the competition in e-commerce is intensified, it becomes more important for online shopping. This paper makes an attempt to find loyalty and satisfaction of customers in organized E-commerce sites. The samples are collected from users who regularly do the transactions in E-commerce sites in Vijayawada and Guntur. Andhra Pradesh, India. The study suggest that E-retailers and E-sellers ought to build a brand and promote its brand awareness through sales promotion, advertising and other marketing activities, if brand awareness is high it's brand loyalty will also increase. Whether it's comes to retail outlets or E-commerce sites. Finally satisfaction influences positively and significantly the e-loyalty of the cyber consumers.