International Journal in Management & Social Science

It has now be a major concern among the Public Universities in India to implement Total Quality Management (TQM) to ensure quality of higher education. TQM initiatives include the implementation of ISO 9001: 2000, Total Quality Organization and Total Quality Education Models, and more recently the Quality Assurance (QA) exercise. The QA consists of nine criteria and standards, which was imposed by the Ministry of Higher Education India to inculcate the quality culture in India's public universities. This paper presents the concerns and challenges the faculty lives through in implementing the QA system onto the Marketing Program. The most significant concerns are: To Run the Program Effectively-Execution of the QA and ISO 9001: 2000 QMS;