Internet Advertising Trends in India

Internet advertising is also called Online Advertising, Web Advertising. This advertising uses internet to deliver message to customer. Now a days it is very important for the business person to attract their target customer towards their product through valuable mode of promotion and communication. Increasing the use world wide web has completely changed the scenario of business world. Internet advertising is one of the upcoming and growing segment in Indian advertisement sector. Internet is such a medium which is accessible easily by anyone at any place. Seeing this latest fad we can say that India is certainly online media advertising boom. In this paper we study why companies preferring online advertising and trend of internet advertising in India.