Our life will remain incomplete without media. The radio, television, newspaper and internet are some forms through which we get information. The common people believe the news given by the media. So, the media should be very careful before giving any news to the public. Radio, Television, Internet and newspaper are some sources through which we get the Information. Media have to cover important happenings, in the entire field, around the world.
Aim of the study to check the public perception about media. The research population consist mostly on the students, because we want to check the perception of public about media and our easily reachable public target are University Students. Simple random Sampling was used to conduct the study. The research was conducted on the objectives: -what type of role the media should play and to find out the news of media is based on reality. Sample size is 100. This study will help us in finding out the perception of people towards media and how Media is helping in shaping the public opinion.
Effect, Media, Public Opinion, Perception, Role
