International Journal in Management & Social Science
  • Year: 2015
  • Volume: 3
  • Issue: 12

Walmart Stores Inc.-A Strategic Analysis

  • Author:
  • Deba Banerjee
  • Total Page Count: 24
  • Page Number: 202 to 225

MBA

Online published on 22 June, 2018.

Abstract

Walmart Stores Inc. is one of the largest US and global corporation which is engaged in the business of mass merchandising retailing. This paper analyzes Walmart with respect to it's external and internal environment. PESTEL analysis reveals that Walmart's sales acts as an indicator of the US economy. SWOT analysis of Walmart reveals that there are opportnuties for Walmart in the area of online and global retailing. Walmart's analysis in relationship to other global retailers reveal that it had experienced modest growth despite the global recession between 2008 and 2009.

Keywords

SWOT, PESTEL, Walmart