Assistant Prof. Dept of MBA, University of Mysore, Mysore
Online published on 22 June, 2018.
This paper focuses on consumer perception on the service provided by the dealers. Opinion of the customers regarding the availability and cost of spare parts. The paper describes the effect of advertisement on the customers’ perception. And also this paper analyses the information sources the consumer used before purchasing the vehicles.
Consumer perceptions, Dealers, Spare parts, Advertisement, Information Resources
