A conceptual framework of Niche Marketing as blue ocean strategy for SME's in Dehradun

This research shows that small and medium enterprises comprise of more than 50% of the business around the country. In the developing countries like India SMEs contribute to the generating jobs, GDP, poverty alleviation and have many other aids which are vital. Conferring to their significance to country side, human side, SMEs needs to be successful to expand the both edges. The niche marketing strategy is one of the most fruitful strategy, applied by different businesses across the country and world. Those who are using this strategy are enjoying the achievement of their establishments. On behalf of SMEs the niche marketing strategy is beneficial because the owner or manger can build a good relation with the consumers and suppliers. A good customer relationship is necessary for sale purpose and for reputation building. This strategy now days in India followed by the numerous businesses to grab the new opportunities and keep tracing the unattended segments of the market. In India Uttarakhand state is a most suitable for the upcoming businesses.