Associate Professor & Research Scholar, Dept. of Business Management, Krishna Murthy Institute of Management, Osmania University, Hyderabad
Online published on 15 March, 2016.
In this paper attempt has been made to study Impact of Cause Related Marketing on Brand Image through questionnaire cum interview schedules & from secondary data sources like website, Journals & Magazines. The paper reveals that factors that influence the customers were found to be brand name, availability, price, quality & cause related marketing concept. Results obtained show that cause related marketing results in increased sales, visibility, consumer loyalty & enhanced company imaged along with positive media coverage.
Cause Related Marketing, Brand Image, Customers, etc
