*Research Scholar, Department of Management, Manonmaniam Sundaranar University, Tirunelvlei – 627012
**Associate Professor, Department of Management, P.M.T. College Melaneelithanallur, Tirunelveli – 627953
***Assistant Professor, Department of Commerce, Sri Sarada College for Women, Tirunelveli – 627011
Online published on 15 March, 2016.
This study examines the customer satisfaction level towards the use of the Bajaj bikes. It aims to assess the customer satisfaction level. The data collected from 50 respondents covering urban areas in Nagercoil Town. Percentage analysis and likert scale method are used for arriving conclusion. The findings of the study is majority of the respondents are satisfied in the brand popularity. The conclusion of the study is they promote their services so effectively in the days to come.
Brand quality, customer satisfaction, experience, product style
