A study of factors considered by students in Pune city while selecting Mobile Service Provider(MSP)

This research paper has an objective to analyze the preferences given by students while considering various attributes to select a Mobile Service Provider(MSP). This study is mainly carried out to find attributes which have an influence on customer behavior while selecting a particular mobile service provider. The telecommunication industry is very wide and has huge scope in India, but at the same time it is very dynamic in nature. Hence this study will help to find various attributes which customers are considering while selecting aparticular brand. The purpose of this study is to find out the preferences or the priorities that a subscriber considers while selecting a mobile service provider. And the factors which influence his/her buying decision and the extent to which he/she considers these factors and makes a decision. For this survey student subscribers of Pune city of Maharashtra state are taken for analyses and preferences of Mobile service providers on subscribers. The findings derived from this study will help the mobile phone service providers in deciding and implementing strategies related to pricing,promotion,value added services and also their distribution strategies.