A factor analytic approach online shopping behavior in engineering students

The rapid growth of Internet and E-commerce use has triggered off many changes in our life. It has brought promised change, challenges and even bright future, not only to consumers but also to companies, suppliers and middlemen. But still there are still many “ifs” and “buts”, that we find people whispering relating to its potentiality, impact and implications on business and social lives. This paper is an empirical study to know the factors that influence the online purchase behavior. A sample of 180 respondents was drawn from various Management Colleges, in Nagpur city. The major objective of the study was to find out respondents’ preferences and overall opinion on Online Buying. The research tool used was a structured questionnaire. The results of the study revealed that online shopping experience, its features and benefits significantly affect online shopping of young students, and at the same time the perceived risk in terms of quality of products, privacy, security, money and product guarantee/warrantee discourages the students to shop online.