Assistant Professor, Business Administration, Business Administration Wing, Directorate of Distance Education, Annamalai University, Annamalai Nagar – 608 002, Tamil Nadu
Online published on 15 March, 2016.
CSR (Corporate Social Responsibility) is a means to sort out these problems to some extent because business is a part of society. Earning more and more profits is a natural phenomenon of every business unit but social responsibility is an obligation to the people living inside and outside the business organizations. Business comes in contact with various groups of society such as owners, employees, customers, government, suppliers etc.
The emergence of big corporate and their ambition for the optimization of individual profits has not only divided the world between the rich and poor but have also led to an imbalance between development and environmental sustainability. Recent studies and surveys have shown that the earth is gradually becoming a dangerous place to live due to unsustainable human induced activities. Given that, the governments of many countries have stood up firmly to ensure that the ongoing developmental practices remain in optimal harmony with environmental sustainability as well as human security.
This paper is an attempt to highlight the importance of Corporate Social Responsibility as a tool to ensure greater participation of business entrepreneurs toward sustainable development, protecting the natural eco-system and enhancing the quality of life while undertaking a developmental activity.
CSR, Eco-System, Sustainable Development