Learning to unlearn: antecedents of E-banking adoption – an eclectic approach

This present research is a modest attempt to determine the changes taking place in e-banking and to understand customers’ expectations regarding e-banking. It is very crucial in the outlook of the banks to have the knowledge about the personality trait and the expectations of the customers. So the primary purpose of the research is to explore the personality trait towards the web marketing expectations of the customers in using the e-banking services. The survey collected 231 completed and valid questionnaires. Applying multivariate analysis of variance, Karl Pearson's correlation coefficient, and linear regression, this study examines the impact of personality factors and the expectations of Web Marketing Mix leading to e-Banking Adoption. The proposed model is evaluated using SEM and found to be consistent with an acceptable degree of model fitness.