*Head of the Department, Department of the Management, AJK College of Arts and Science, Navakarai, Coimbatore-105
**Associate Professor, MEASI, Institute of Mgt 87, Peters Road, Royapetteh, Chennai-1
Online published on 15 March, 2016.
This study aims to understand the purchase behavior of the customers. This study focuses on the various components of CEM. The study is conducted at Coimbatore city- Tamilnadu- India. The findings of this study shows that respondents belong to the age group of 20–30 are more interested in e-retailing i.e shopping through internet. Maximum number of respondents does online shopping once in a month. A considerable number prefer online shopping during the time of festivals. Chi-square tests is used to test the hypothesis. From this study it is concluded that firms must focus on customer purchasing behavior, customers expectations and the stimuli that affects the behavior
Customer Experience, Online purchase, Satisfaction, Telepresence
