The internationalization of Mexican fisheries companies and the rise of their exports to the Italian market

Opening up trade under the guidelines of trade agreements is presented as an area of opportunity for Mexico to diversify markets. Reality demonstrates that U.S. and Mexico hold a large concentration of commercial transactions. In the case of fishery products, the European Union, particularly the Italian market is presented as a great potential to achieve this market diversification. Therefore, in this research the characteristics of the European market are analyzed. Their purchasing power and the advantages and disadvantages for Mexican exports, particularly those derived from fishery products.