The Indian hospitality Industry is the largest among all the industries, accounting for over 10 per cent of the country's GDP and around 8 per cent of the employment. Indian hoteliers need to take advantage of this growth by introducing new formats and have to pay more attention to the brand building process. The success of organized hotel industry in India mainly depends on delivery of services through quality improvements. This paper examines the quality of services provided by the selected and most popular hotels of Jaipur city to understand the growth of people in the city for this purpose SERVQUAL Model has been used.
SERVQUAL, GDP, Hospitality Industry
