Effectiveness of Advertising on Consumers-A Comparative Study of Print and Electronic Media

“The man who stops advertising to save money is like the man who stops the clock to save time”-Thomos Jefferson

Advertising is a potent vehicle which includes imagination, creativity, concepts, ideas and innovation to promote new products and remind about changes in the old one. Advertising means selling but for this one need a creativity of mind with the work of beauty and art.

Advertising can be said both powerful and magical. It sells us dreams and has become fabric by selling life style. We can find that people of the society have tremendous impact of advertisements. In today's fast moving media driven world it plays a vital role in customers’ mind and sentiments. So advertisements reach to them through the route of emotion which is a powerful one in advertising.

Advertising proves magical by the ‘power of word ‘which leaves an image on the mind of the customers. ‘Words’ not only control the minds but it also changes the viewpoints completely and help the customers

to climb the ladder of inquisitiveness. If advertising is shown with the combination of words along with something new factor highlighted then it bring a favorable response of the consumers.

This research paper focuses on effectiveness of advertising on consumer by a comparative study of Print and Electronic Media, with the conclusion that in the present scenario the electronic media plays an important role in influencing the consumers.