Factors Affecting The Growth of E-Commerce in Jordan

This study examines the barriers to E-commerce growth in Jordan. The adoption rate of e-commerce in Jordan is significantly lower when compared to other undeveloped countries, even though the overall e-commerce growth is slow, broadband communication is widely available, and Jordan has multiple internet service providers (ISPs). After a review of existing literature on the adoption of information systems, the choice was made to use the two core constructs of TAM (Perceived Ease of Use, and Usefulness) and some of the previously used Constructs, and then extended upon them to incorporate cultural factors, assuming that it can play an important role and shapes consumers ’perceptions towards a technology, and therefore, it can affect the intention to use and adopt e-commerce. the research found that Security risks was perceived by non-adapters as the highest barrier, followed by uncertainty avoidance and lack of trust in virtual stores, and thus they are proved to be significant determinant of the intention to use e-commerce. The study suggested that ease of use couldn't be the only predictive criterion for an individual's adoption of a technological innovation. The findings of this study add support to the contention that predicting user adoption of a computer-based innovation or product is more complex than just measuring ease of use