The Great Indian RETAIL Trick or a Global Shop Charmer

The article deals with this enigma and explores the retail marketing practices today in both brick and mortar and point and click formats.

Retail in Modern India is in a state of flux and the inflexion point to organized retailing raising--expectations. One of the definition of Retail to cut through, can we suggest that how organized retail has to cut through the maze/clutter of kirana stores. Can we say that India is a land of shopkeepers? Of course, it is an emphatic yes. It has long been realised that in India there is no single right formula that fits the retailing format. Retailing enthralls myriad hues, symbolically like rainbow colours, distinctive and unique, reflecting the rich and vibrant Indian culture. If the aim is to delight the consumer, it should start with keeping the consumer perspective in mind and action. Multiple brands choice/confusion, shifting brand loyalties examples pertaining to breakfast cereals, deodorants, soaps or is it in these affordable luxuries do we find happiness-hedonistic pleasure?