Information Asymmetry a Correlate of Customer Dissatisfaction as perceived by Parents of Secondary School Students

Paper attempts to find relation between information asymmetry and customer dissatisfaction among parents of secondary school students. The measures used for data collection were developed by the investigator himself. Findings are based on percentage analysis and correlation analysis. Percentage analysis was intended to explain the magnitude of the variables under study as perceived by parents of the students. It revealed that parents are not much concerned about information asymmetry irrespective of attribute variables-Gender, Locality and Level at which their ward/s study. Similar result has been found in respect of variable customer dissatisfaction. But it has been found that parents are much more aware about customer dissatisfaction in comparison to information asymmetry. It may be due to the fact that customer satisfaction is well known and felt measure where as information asymmetry is implicit in nature. In correlation analysis author found that across all the attribute variables a significant correlation has been found between information asymmetry and customer dissatisfaction. This implies that information asymmetry contribute to the customer dissatisfaction. Finally author feels that results are unexpected and half concluded, could be better studied with some indirect instruments of data collection and using bigger sample size. Nevertheless study could highlight that still parents are not matured enough to use the customer right for transparent and accountability in respect of school services for their wards.