A Study on Impact of Rebranding and Repositioning With Reference to Ooredoo

In this research paper the researcher discusses the effect of rebranding and repositioning on Brand image and service of Ooredoo. The researcher has selected rebranding and repositioning as independent variables, brand image and brand service as dependent variable. The study is done in Oman (Muscat). The research Philosophy used in this study was Interpretivism because the researchers were trying to find out the impact on rebranding and repositioning about the Ooredoo as well as the deductive approach is used in this study.. Hypotheses are built and significant of each variable is tested, cross tabulation and T-test has been done based on factors analysed. Primary Data were collected through questionnaire and secondary data from journals and websites. Neural Network has been done to test the dependent variable as well as the covariant. Analysis is done using Spss software. A model has been created using neural network based on the findings of the study. It was found out that there is no tagline for Ooredoo and the researchers recommended that the organization should have a tagline to attract the customers. An another recommendation which has been made is that the Ooredoo has to concentrate on Networking, Services offered to the customers as well as on the part of technological development. To conclude this study will be highly useful to the organization as well as the customer who were using the Services of the Ooredoo. It is highly essential for Ooredoo to improve level of brand services to retain the brand image as that of Nawras.