1Assistant Professor, Department of Commerce, Annamalai University, Chidambaram
2Ph. D., Scholar (Part-time) Department of Commerce, Annamalai University, Chidambaram
Online published on 22 June, 2018.
Cement is one of the core industries which plays a vital role in the growth and expansion of the country economy. Cement is considered preferred building material and is used worldwide for all construction works. The purchasing preference of cement may influenced by many factors. This article explains the variables involved preference of cement by non-trade consumer & classify preferential factors of purchasing cement into various dimensions
