A Study of Blogs as Marketing Communication Tool in context of Anti Corruption Movement

No doubt, blogs have emerged as news sources of increasing significance and there have been occasions when they can be influential in setting news agendas. In today's cutthroat competitive era, blogs have become one of the key communication tools for brands and people. The aim of the present research is to study the importance of the blogs as marketing communication tool in context of Anti Corruption Movement 2011. Blogs were analyzed on the basis of factors like Audience targeted, Purpose, Content, Language, Style and Tone. It was concluded that Blogs played important role in Anti Corruption Movement 2011 in spreading the awareness amongst the masses. Blogs were also a reason that made people to take action.