Faculty of Commerce, GCW Jind
Online published on 22 June, 2018.
The purpose of study is to identify the factors affecting consumers’ intension to shop online; The findings suggest that online shopping provide a number of factors that facilitates consumers to shop through internet and make it an easy process to consumers. The factors like convenience, time saving, low prices, find discount, coupons codes, earn cash back, 24*7 shopping, variety of products etc.
