A study on Emergence and Development of Branded and Non Branded Budget Hotels with Special reference to Pune Region

The intention of the current research is to find out the reasons for the fast growth and development of Branded and non-Branded Budget Hotels and its popularity in the hospitality market, this study will focus on the business travel market segment. For this research study, data was collected from 22 branded budget hotels and 56 no of non-branded budget hotels of Pune. The data was collected using self-administered questionnaire. Questionnaires were distributed to the managers of branded and non-branded budget hotels in Pune Region. For data analysis Descriptive statistics, factor analysis, correlation and multiple regression analysis were performed. A large proportion of corporate travelers in India are mid-level executives and a bulk of leisure travelers are from the middle class. The Budget hotels in mid segment have grown rapidly to cater to this demand. They are the most important segment right now as most of them need a budget hotel as compared to upscale and luxury hotels. They also provide most of the amenities if not all the amenities that a luxury hotel would provide. It is also forecasted that the Budget segment in India though at a nascent stage now, will be the most demanding segment in the years to come.