Small Is The New Big. Is Big Going To Work This Time? Will Honda Jazz 2.0 Capture The Buyer's Imagination?

This case is written by Prof. Anish K. Ravi& Mr. R. Gautham Bharathi, Chennai Business School, Chennai 600 042, India. It has been compiled from various sources and is intended to be used as a basis for class discussion rather than to demonstrate either effective or ineffective handling of a management situation.