Impact of Demographics on Passengers’ Airport Needs

The Rajiv Gandhi International Airport at Hyderabad holds the distinction of being India's first Greenfield airport under the Public Private Partnership model. This study examines the air traveller's demographic data and most recent trip data with his needs at the Hyderabad airport to ascertain whether the needs vary with respect to the demographic data. Primary data from 502 respondents was collected in a survey in October 2014 and empirically analysed using Statistical Package for Social Sciences, version 21. The analysis reveals that there exist differences of few airport needs amongst passengers with different demographic profiles even though many needs remain unchanged across all the profiles. As such, airport management should create different offerings of these needs to suit specific requirements of the air travellers in order to enhance the customer satisfaction of their passage through the airport.