“Impact of Corporate Social Responsibility on Corporate Sustainability: A study of the Indian Banking Industry”

Corporate Social Responsibility (CSR) is a tool used by the corporate to live up to the people's demand that organizations be more responsible to the environment they operate in. This paper makes a humble attempt to examine the impact of CSR on Corporate Sustainability (CS), defined in terms of an organization's financial performance, in the Indian banking industry. It tries to draw a relationship between CSR rating and an organization's financial performance indicators like Profit After Tax (PAT) and Earning Per Share (EPS) after controlling for the effect of other variables like size of the organization (defined in terms of assets) and age of the organization (defined in terms of difference between the year of establishment and year of survey). The study would find relevance as it tries to sensitize the managers in the banking sector or any other organization to probe further and deeper to understand the impact of CSR on their sustainability while taking decisions about investing in CSR areas.