The Level of TQM Implementation in Industrial Companies Holding ISO 9001 Certification: Analytical Studyat SDI Samarra in Iraq

The concept of Total Quality Management (TQM)is based on a set of principles, tools and practices that can be applied by any organization in order to achieve the best possible performance, improve productivity, increase profits and domestic and global market share. This will set the bases towards globalization and penetrating the world markets which will only accept companies that featuring quality in their products and services. The awareness of implementing TQM in global business organizations has increased in recent years. There is a misunderstanding and mixing between holding ISO9001 certificate and TQM which will be clarified throughout this paper. An analytical case study is carried out in SDI Samarra; a company specialized in medicines and medical supplies manufacturing in Samarra city of Iraq. SDI Samarra holds ISO 9001 certificate since 2008. A specially designed questionnaire survey covering six core principles will be distributed followed by statistical and factor analysis. The most important finding of the study is that the company lacks the implementation of TQM fundamentals while fulfilling ISO9001 requirements.