Sociometry and Assessment of Social Capital: As a Tool of CSR

Sociometry is the study of human connectedness. In the present paper an attempt has been made to apply sociomerty in assessing and enriching the social capital. A small group of a management department of a college was studied and sociometic test is applied on the group to assess the capital of the group. Various sociometric concepts as positive choices, negative choices, stars, mutual etc plays an important role in assessing social capital in any organization. For the better results in the present organization we can use social networking for policy formulation also. Present paper is an attempt to find the mechanism of yielding above average returns by existing social capital and to examine how social capital can help to perform Corporate Social Responsibility (CSR).