International Journal in Management & Social Science
  • Year: 2015
  • Volume: 3
  • Issue: 8

Emergence of Bancassurance in India-A Literature Review

  • Author:
  • Rajeev Sengupta1, Sisir Kanti Mishra2, Srikant Das3
  • Total Page Count: 7
  • Page Number: 480 to 486

1Research Scholar School of Management, KIIT University, Bhubaneswar, Odisha

2Dean and Professor HDF School of Management, Bhubaneswar, Odisha

3Associate Professor School of Management, KIIT University, Bhubaneswar, Odisha

Online published on 22 June, 2018.

Abstract

The present paper is an attempt to understand the various dynamics of bancassurance in India from the operational point of view. Through this paper the authors tried decode the issues related to bancassurance. The paper is based on secondary data and the objective is to undertake in depth analysis of emergence of bancassurance in India with special reference to eastern part of the country. We are sure that the literature included for this paper will provide new dimensions for the various researchers working in this area.

Keywords

Bancassurance, Banks, Insurance & Financial Market