Financial Awareness and Investment Preference of Working Women in Kampala, Uganda

Uganda is among those rare countries where the female population is larger than male population. Females outnumber males by nearly a million, according to the 2014census. The rate at which women are entering the working is increasing at a rapid pace, especially in Kampala, the capital city, and its surroundings. The growing number of women in micro and small entrepreneurship, especially in Kampala, has demonstrated the large role women play in Uganda's economic development. Conventionally, due to cultural and psychological biases, women are considered less aware of financial markets and investment, but those biases seem unfounded given their current economic activity. Therefore, a gap in the literature exists regarding the financial awareness and the investment preference of working women, a niche segment in Kampala. This paper will investigate working women's level of awareness of financial products and their investment preference and test the strength of the relationship between their level of financial awareness and their investment preference through a weighted mean, Pearson's coefficient of correlation, and Spearman's rank correlation coefficient.