Marketing Strategies Of Rural Market and Their Challenges

Indian FMCG Industry is growing like anything and there is a huge potential within Rural Areas. Where Many FMCG players are Making a Huge Profit. As we all know that Rural Customers are not much Brand Conscious Due to this fact many local Companies are manufacturing goods and selling it to rural customers. They are selling it very cheaper. Now a Days reach of Electronic media in Advertising & creating awareness of a Goods or service having a big impact In Rural and somehow they are very helpful In Creating Brand Awareness. Reach of Television, Radio and Print Media is helping a lot in Creating Brand awareness and Educating Rural Customers. Apart from these things there are Many tools for creating brand Awareness Like Rural Display schemes-Where a shopkeeper get some Attractive Amount/Target Incentive/Cash/FOC Product by Company Where company Motivates Shopkeeper and shopkeeper Pushes that Particular Product to its Customers.