Factors affecting the investment behaviour of women

The study is an attempt to understand the investment paradigms of working women with savings from their earnings. Aspects like knowledge of financial avenues for investment, risks associated with the investment options, demographic, economic and social factors that govern the investment decisions of women have been probed into. Influence of family and friends on the investment decision of women also was a part of the study. Women professionals from different sectors, at different positions have been administered with a structured questionnaire. The responses were subject to suitable statistical analysis and results discussed. The scope of future studies can also include the behavioural biases that affect the investment decisions of women.