1Research Scholar, School Of Management, Bharathiar University, Coimbatore-641046
2Associate Professor, School Of Management, Bharathiar University, Coimbatore-641046
Online published on 22 June, 2018.
The main aim of this paper is to find the relation among attention seeking and image management on online shopper's compulsive buying.
The study conducted among online shopper's from Bangalore city in India by using structure questionnaire. The data have been collected by adopting a convenient sampling technique.
Based on the study it is clear that the attention seeking and image management effects on online shopper's compulsive buying. It also shows that attention seeking and image management are positively affecting the online compulsive buying but, compared to attention seeking, image management is affecting more is proved form this study
The result of the relationship between attention seeking and image management with the online compulsive buying will help the marketers and policy makers to better understand these consumer buying behavior. Through this marketers can identify new market opportunities and they can form marketing strategies to target the online shopping at Bangalore in India.
The study provides an in-depth overview of how online compulsive buying affects the attention seeking and image management.
Attention seeking, Image management, Online compulsive buying, Online shopper's
