A study on consumer awareness and satisfaction towards handloom products with special reference to Coimbatore district

Handloom industry is one of the very old traditional industry which supports millions of rural artisans in our country. In the recent days the industry is facing tough competition from power loom and other mill made clothe producers. Though the government has taken some initiatives to differentiate handloom clothes from other mill made products, the extent to which it has reached needs to be studied. The customers are finding it difficult to differentiate handloom products from other mill made products. In this context, the present study is an effort to analyze the awareness level of customers while buying and using handloom products. The present study has been conducted Coimbatore district, which is one of the renowned shopping areas. The data required for the present study has been collected from primary sources. A sample of hundred respondents has been selected from customer of handloom products.