A study on customer satisfaction towards the services of green trends in trichy marketing

Before leave the house each day, human beings have likely undergone our personalized beautification custom included in this ritual is the daily shower and shave, the weekly nail trim, and the monthly haircut and increasingly everyone taking a more holistic view of our health, and our beautification custom may now include a periodic massage and trip to the spa. But the concern with appearance is hardly anything new; indeed the beauty industry has been expanding and growing for all of recorded history. Hence it is important for all the organisations to meet all the customers’ expectations and identify that they are satisfied customer. In today's competitive environment delivering high quality service is the key for a sustainable business. The aim of this research was to develop the service quality of Trends In vogue, a Cavin care group company in order to describe how customers perceive service quality and whether they are satisfied with the services offered by Green Trends. A questionnaire was designed and directly the customers of Green Trends were met to determine their satisfaction with service quality delivery in the market. From the analysis, it was found out that the overall service quality perceived by the customers were satisfactory. The results and findings will provide additional information concerning customers’ needs, wants and their satisfaction. It will also contribute to research since this study sets the ground for further research in measuring service quality in the service industry.