Associate Professor in
The retail store is the place where customers take a decision on the purchase of the products offered by the retailer. The store also influences the perceptions that customers form in their minds about the store, the products, services and staff. From the management's point of view operations of the store are a major element of the cost. As a consequence, the store itself becomes a critical asset of the retail business and it is imperative, that the operations are managed well to achieve and sustain customer satisfaction and be cost effective. Managing store operations for a retail business of any size or complexity, from the neighbourood grocer to the national retail chain, is a challenging task. It requires integration among various functions within the store. When all the functions are performed in an integrated manner, the store operations run smoothly. In case of staple products or food & grocery products, the store attributes like cleanliness, quality, freshness, availability, assortments, store layout, parking facility, information sources (inside the store), service people etc plays a large influencing factors on customers to decide about what to pick from the shelves.
Consumer behavior, Demographic, Perception, Retailing, Store attributes
