A study on impact of Shopper Navigation & E-service quality on Ecommerce Conversion

In today's scenario people are highly occupied with their routine work. People are not having much of the leisure time. Online shopping has somehow helped people to manage their time in an effective manner. A lot of people have started purchasing things from available E-floors, but the big question arises whether these online portals are fully satisfying customer's needs and requirement or not? Most of the time customers want to purchase things through online shopping portals but due to certain issues and complexity they get distract from original requirement. Ecommerce is stated for convenience of customers not for creating complexities and distraction while purchasing. Indian online market is growing very fast. Internet accessibility has gone up very fast. Economic level and purchasing power of people has also increased, but conversion is not that great. People want to see what they are purchasing. They want to have full information in less time about the product. That is why the purpose of this research is mainly focused towards identifying the reason behind poor conversion rate of online shopping along with to find out the solution for those problems which are faced by customers while accessing an e-floor.