Green marketing is the marketing of products which are considered not to be harmful for environment. Today world is facing a severe threat of sustainability due to economic crisis, energy crisis, environment pollution, and greenhouse gas emissions which cause global warming. Our resources are limited but human needs are unlimited, so that our resources must be utilized economically in an environment friendly way. For the sustainability of the humankind green marketing practice is needed in the society. Adoption of green marketing in the society may not be easy in the short run, but in the long run surely it will be good enough in all the way. This paper discusses how green marketing one of the key tool for environment and society.
Green Marketing, Society, Environment, Sustainable, Global warming, Resources
