Concordance of Psychographic Pattern of Junior College Students & Initially Employed Youths In Silchar, Assam: An Empirical Analysis

The paper explores the psychographic pattern of youths of Silchar, Assam based on the psychographic factors as Activity, Interest and Opinion to establish a relation between the existing life style and the changing mindset of youths due to new socio-technological changes. It also illuminates how these psychographic factors are affected by the other social factors as Gender and Income and how these persuade the degree of changes occurring within the day-to-day behavior. The paper also provides a practical overview of what actually consists of psychographic pattern with special attention on the Silchar area of Assam that is the second largest city of the North-East India.