Start up initiative in India-Bridging the gap between sociology of Women Entrepreneurship and Sustainable Approach for Economic Growth

The changes in Indian society has made a progress in entrepreneurial environment in the country. The gender biasness have retarded the women to achieve equal rights and position due to traditional thinking about women in Indian society where the sociological set up was termed as a male dominated one. Despite all odds of the society, the role of women in Indian society has shown a significant change in the entrepreneurial development. The transformation of social fabric of the Indian society, in terms of increased educational status of women and varied aspirations for better living, necessitated a change in the life style of Indian women. The level of awareness and equity in Indian society has given better opportunity for exercising their skill and innovations. Modern women leaders are assertive, persuasive and willing to take risks. They managed to survive and succeed in this cut throat competition with their hard work, diligence and perseverance. The present article endeavors to elaborate the concept of women entrepreneur, its reasons and problems of women entrepreneurs in India. This is an attempt to suggest the strategies for growth of women entrepreneurs in India. There is need to detach the gender biasness in the society not only by men but also by women to show themselves not only as a competent and skilled women but also as an independent entity.