1Research Scholar, Bharati Vidyapeeth Deemed University's Institute Of Management And Entrepreneurship Development (IMED)
2Associate Dean-Student Welfare & International relations, Bharati Vidyapeeth Deemed University's Institute Of Management And Entrepreneurship Development (IMED)
Online published on 8 August, 2018.
Indian Civil Aviation is on high growth trajectory. India aims to become third largest aviation market by 2020 and the largest by 2030. The industry faces challenges of high entry cost, high operating costs, price sensitive passengers, cut throat competition, high industry rivalry, and many more. Airlines continuously take innovative measures to attract passengers. In an effort to provide unique services, they ultimately increase the burden of costs for offering these extra services. This exploratory research intends to identify the factors that passengers consider important while choosing an airline for international travel. At the same time, this research paper also studies if any difference exists in the perceptions of Passengers between Low cost and Full Service business models of Airlines.
Aviation Industry, Low Cost Carriers, Full Service Carriers, Perceptions
